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	<title>Andrea Ludtke</title>
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	<description>Digital Journalist</description>
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		<title>Why &#8216;digital&#8217; journalist should be the only kind</title>
		<link>http://andrealudtke.com/2010/10/31/why-digital-journalist-should-be-the-only-kind/77?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-digital-journalist-should-be-the-only-kind</link>
		<comments>http://andrealudtke.com/2010/10/31/why-digital-journalist-should-be-the-only-kind/77#comments</comments>
		<pubDate>Sun, 31 Oct 2010 21:04:30 +0000</pubDate>
		<dc:creator>Andrea Ludtke</dc:creator>
				<category><![CDATA[Digital journalism]]></category>

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		<description><![CDATA[College is a lot like being 12 years old again. Both are rites of passage. One takes you from child to teen, the other from teen to young adult. But college has turned out to have much less of a feeling of having “crossed over,”&#8230;]]></description>
			<content:encoded><![CDATA[<p>College is a lot like being 12 years old again. Both are rites of  passage. One takes you from child to teen, the other from teen to young  adult. But college has turned out to have much less of a feeling of  having “crossed over,” particularly because journalism remains in the  midst of a turbulent transition.</p>
<p>Two years of surviving all-nighters, damaged video footage, technical  malfunctions, newsroom stress and back pain have instilled the  confidence that only a journalism student who’s carried a camera and  tripod in the pouring rain could have.<strong> </strong>But going into my last fall semester, I thought I’d feel more prepared for 21<sup>st</sup> century journalism. Instead, I felt my degree should come with an  asterisk: “If it isn’t the six o’clock news this girl doesn’t know how  to do it.”</p>
<p>At each of my internships the past two summers, I had been asked if I  could do computer-assisted reporting, write web versions of my stories,  post multimedia online through a content management system, and blog  and use social media for journalism — all at television stations. None  of these skills were covered in the standard, yet important, journalism  courses I had taken at UNC: media law, ethics, and print, television and  audio reporting, among others.</p>
<p>However, the <a href="reesenews.org">Reese Felts Digital Newsroom</a>, in its first few months of  operation, is a crash course for what it means to be a journalist in  the digital space. I’m learning to think in terms of which medium should  be used to best tell a story, instead of covering tuition hikes for  television news with lots of meaningless  close-ups of dollar bills and B-roll of students walking around campus.  I’m learning to utilize interactive graphics, audio slideshows,  compelling multimedia videos — not always confined to 90 seconds — and  to craft text that highlights important information to the scanning but  impatient eyeballs roaming the web.</p>
<p>I’m experimenting with crowdsourcing through social media and  plugging into the buzz that swirls around digital media trends via blog  posts and expert follows on Twitter. I’m navigating WordPress, the  typical blog-form content management system that we’re breaking,  rebuilding and innovating as an innovative news and information site.  And I’ve begun creating a website for owning my name, my brand.</p>
<p>Until this year, such comprehensive training wasn’t available at  <a href="jomc.unc.edu">UNC’s School of Journalism and Mass Communication</a>. It still isn’t at  many institutions of higher learning. And training isn’t readily  available at many legacy media companies, which are struggling with a  bad economy, changing audience habits and dwindling staffs.</p>
<p>Initiatives like the Reese Felts Digital News Project are equipping  students with the skill sets necessary to compete for available jobs, to  help complete the transition in many companies and lead the way in  others. Students no longer have to narrowly define themselves with  descriptions of their expertise such as, “I do print,” or, “I just do  television.”</p>
<p>Classes and programs centered around the digital space should not be  journalism school electives — they should be part of a school’s core  curriculum. Students should demand it. We’re the generation that grew up  with the Internet. This is our space, and we thrive in it.</p>
<p>We know that technology gives us the ability to report anywhere,  anytime. We don’t have to worry about downed live feeds. We don’t have  to wait for the morning edition.</p>
<p>It’s an exciting time. I feel like I’m 12 again.</p>
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